On Thursday 1st September, I commissioned and led a unique interactive colouring event #ColourTheMagic to celebrate the Harry Potter film series and the bestselling Harry Potter Colouring Book series, which is published in the UK by Studio Books (one of the five imprints I work across at Kings Road Publishing).
After coming up with this brainwave, selecting the creative agency partner to finesse its execution and many weeks of meticulous planning three free standing canvases were set up with carefully drawn images depicting iconic images from the films which feature in the colouring book series.
The campaign was enormously successful with over five thousand members of the public taking part in colouring the magic and sharing their messages of love for all things Potter, we also had an unprecedented social media reach of 6.1 million impressions on our hashtag #ColourTheMagic on 1st September.
Here’s a trailer showing some of the results on the day…
And below is a gallery showing our three finalised colouring designs – thanks to the dedication of thousands of Harry Potter fans for helping us #ColourTheMagic.
This project is a personal highlight of my year – it was wonderful to conceive, plan and deliver something so magical with a brilliant team!
Mischief Managed!